Why do we write? For money, fame, or influence? A good writer looks beyond the money factor and chooses the highest and most noble value of the three: INFLUENCE. With writing, you can reach an audience greater than you have ever imagined and change the way they think about a product, service, person, community, nation, principle, law, institution, etc. You can write to describe, persuade, advocate for something, criticize, agree with or simply express your humble opinion on any subject you choose. You can target your friends, neighbors, city, nation or continent. Writing is indeed a powerful tool of communication.